Associated Bank Footprint
WISCONSIN, ILLINOIS & MINNESOTA -- The Associated Bank Footprint Strategy Project is a comprehensive and in-depth visioning, branding and remodeling initiative for the corporation’s retail branches consisting of hundreds of locations across three states. This wide reaching, long-term design effort will not only establish a new and customized ideal customer banking experience, but help reflect Associated Bank’s strong corporate vision.
Rinka Chung Architecture conducted multiple detailed visioning sessions to define the future of the bank. Image surveys, planning workshops, material palette discussions, story boarding, and extensive guiding principles were developed and identified. These sessions led to prototypical designs at various scales from in-store to flagship.
As Rinka Chung Architecture has proceeded with the construction phase of the Footprint Strategy, the principles established at the visioning sessions and the specific recommendations of the surveys of existing branches are being implemented in the remodeling. Updating the bank branches while creating a cohesive visual identity from branch to branch.